"Operation Cherry Red" (OCR) is a special small scale initiative. Before the annual harvest the coffee farmers prepare to produce special micro-lots of about 1500 to 3000kg - using only 100% Ripe Red Coffee Cherries. The farmers pick out the fully ripe red cherries from all the arrivals like sorting only the most perfectly ripe apples. Cherry Reds make a big difference in the cup, as they possess deep aromas and naturally sweet taste profiles that are truly exceptional, and showcase the true flavours of Ethiopian Coffee.

100% Arabica Beans, stored in dry places and they have a shelf life of at least a year from production date.